News YourKoreandad now has a million subscribers

[Justmehere]

There is a TikTok channel called yourKoreandad. The videos are all of a sweet kind Korean dude talking to the viewer like he is their dad. It's wildly popular.

How TikTok's YourKoreanDad Nick Cho Became Everyone's Dad

Cho says he didn’t anticipate the kind of impact they’d have. Cho gets several emotional messages and duets because of his videos.

www.insideedition.com

Anyone else seen it? Thoughts?

 

[joeylittle]

What’s the mental health angle?

(I have the hardest time navigating tiktok)

 

[ms spock]

Anyone else seen it? Thoughts?

Cho's pretty adorable! I LOVE HIM! He's just like Papa Bear was - hilarious and kind and grateful for life. Friggin HILARIOUS!

He talks back to the people who do a duet with him and tell them he watches them and says things like "I can see you are having a lot of feelings and I am really proud of you feeling those feelings." - I get teary. He's the Dad you can have if you don't have nice Dad.

I thought it was about attachment and connection @joeylittle. If you watch some of the duets - they are bawling their eyes out and the things that he says to support them - it gets teary on this end of the computer.

 

[Justmehere]

I put my settings to show mental wellness videos on TikTok. Amoung the mental health videos are "things a therapist told me" and then videos of positive affirmations, motivations clips, etc. Sometimes it can knock out the crappy self talk in my head. It's usually talking to the viewer like an adult, and like the relationship between viewer and TikToker is just that - viewer and TikToker.

Awhile ago, there was a pile of videos of moms and dads talking to the viewer like a phone call. The idea was to save and play the video if someone ever needed to scare off a creeper or get out of a situation. The TikToker spoke like the parent of the viewer and said they were in their way or what have you. Clever. Then there were mom and dad advice type channels. Grandmas giving teenagers and adults advice too. TikTok started out for gen Z and much like every popular social media platform, it's expanding to inclusion of all generations.

Cho takes it to another level and models really good dad behavior of the viewer. He calls it "our relationship." He markets it, with "I have a Korean Dad" sweatshirts --- and donates piles of money to charity for runaway/homeless kids.

I was struck by how it hit me. I have seen dads of others speak to their child and adult kids this way -- but because the video plays like he is talking directly to the viewer, it lands differently.

Here's the YouTube channel if anyone wants to get a sense of it:

 

[ms spock]

I put my settings to show mental wellness videos on TikTok. Sometimes it can knock out the crappy self talk in my head.

That's a very clever strategy! It's proactive and creative!

You could put the best ones in chat to share if you wanted or put them in your diary so folks reading it can watch along.