This is a really interesting summary of the past 24-48 hours in the Trump campaign from CNN:
http://www.cnn.com/2016/08/03/politics/donald-trump-paul-ryan-john-mccain-election-2016/index.html
The lying about the baby/taking the Purple Heart and saying it's easier than earning it in war/sexual harassment only happens to weak women/not going to support fellow republicans who have carried his water.... It's just baffling. Any one of these things would tank another candidates campaign.
You make a good point
@lostforgottensoul about Trump's policies being a reason why some support him. Many others are considering supporting him because they like his policy positions and that's enough for them to overlook the problems in personality.
Bully or not, his way of doing things matters, not just what he wants to do. Trump has failed to effectively work with his own party, and his chronic tendency to offend and scare off people across the board actually destroys his ability to have any policies that will matter. Unless he became a dictator.
His treatment of people, and the way he antagonizes so many in both parties, isn't a distraction from his policies, but actually matters in terms of his ability to have most of his polices be put in place. If he can't get along with even his own party, he won't be able to do much as president. The democrats sure the heck are not going to endure the Trump backlash to get on board with Trump as president and pass the bills he wants passed. Trump needs his own party to win seats in the house and senate, and to and be on board with him.
Even though Trump won the nomination, it wasn't by popular vote in his own party, and more and more jump ship every day.
Trump is even trying to tank the campaigns of several republicans in the senate who actually agree with his policies, just not his practices.
This matters.
Trump can't pass laws on his own. He can only sign bills that congress passes. He can't build a border wall unless congress backed him up and passed a bill to do that, and passed the funding for that bill. If he is going around insulting and degrading everyone in even his own party, he's not going to get congress to pass his bills, and he is not going to be an effective president --- unless he uses martial law and dictator like measures.
Trump's chances of winning are now estimated to be at 16%.
Trumps chances of being effective at implementing his policies as president without dictator like actions are also shrinking because he is becoming the politians people don't want to be associated with.
If he is going to be effective as president, without removing the checks and balances on the office of president, he is going to have to learn how to get along with people.