Yeah, I think I've seen that in Houston. There is a very strange highway culture around that city. Whorehouses, titie bars, steak and shrimp houses, gun shops, strange hick bars, and giant cowboy boot shops. Lived in Texas for 5 years.
You can see how addicting it can get. Take a drive, buy some cowboy boots, eat a steak and shrimp dinner, go to a tittie bar, follow that up with a shag, buy a gun and go get drunk at the hick bar. Not necessarily in that order. But it is best to stop at the gun shop prior to the hick bar.
They did a study on what people say just prior to wrecking their car. Put a recording device in allot of cars.
In 95% of the car crashes "Oh Shit" was the most heard statement
with the exception of Texas. Where in 92% percent of the car crashes "Hold my beer and watch this!" was heard the most.