News Risk It -- 7 Weeks Without Caution

[Pencil]

All levity (mine) aside: (which means I'm going to stop playing the fool and become pedantic)

The campaign was launched by the Protestant Church in Germany, which means it is mainstream and not a cult.

However: I can see that the motivation behind the campaign is a solid one, in keeping with Christian principles: Don't judge, love thy neighbour, and so on.

It seems to me this is also part of the global move towards Missional Churches, based on the realization that churches, especially the Protestant Church, is questioning its role in modern society, and instead of waiting for the population to come to church, it is trying to go out into the community - to do the work the church is supposed to do. It is also trying to be more 'cool' to reach more people, especially the heavy dude types. (I was on a task force at my church to come up with strategies to do just this, so I'm not thumb sucking. My church, however, didn't fall for the excellent suggestion of an account at the local pub to get into heavy drinking with the heavy dudes ;) )

I believe that it is not the Evangelische Kirche (Protestant Church) of Germany that went wrong here, I think the ad agency got it all wrong.

 

[Springer80]

My initial thought when I read your first post P-no was 'A Protestant church, actively encouraging an anti-contraception seven week shag-a-thon?'.....What's going on? They can' be aligning with the R.C.'s can they?

Maybe that says more about me???!!!! :giggle:

Sorry,...but it doesn't surprise me that a campaign like that could be gotten SO wrong. Risk does not equal trust but the bonds that provide the experiences that teach that knowledge/instinct are increasingly less available.

 

[Springer80]

the bonds that provide the experiences that teach that knowledge/instinct are increasingly less available.

If they wanna make an advert, make it to remind people of that and help change the socio-political and economic structures that support or propagate them, but that would include religion institutions.

 

[Pencil]

Risk does not equal trust

But risk does equal faith. Potentially very dangerous.

 

[Springer80]

But risk does equal faith.

Good point, this seems to be promoting a sort of faith roulette?

 

[Pencil]

faith roulette?

Excellent analogy!

It seems to imply one of two, or both, things: 1) Heavy dudes really are good Samaritans; get over your prejudices and expose yourself to new cultural influences at the same time.
2) Don't worry about heavy dudes who really are not good Samaritans as God will protect you (faith roulette).

I think the ad agency is not clear either (I guess they're not church goers)

 

[Springer80]

Had a look at the website, it looks like an interestingly progressive LGBT scenario to me. Probably not what they were going for!

 

[Pencil]

Okay, I get it, the ad agency is non church going LGBT. I think we're solving the riddle ...

 

[Springer80]

Well now, if I was a progressive LGBT German dating site, now might be the time to subvert an existing ad campaign? :cautious:

 

[StarChild]

I didn't get that. ..What does LGBT stands for?

 

[Pencil]

LGBT

Lesbian Gay Bisexual Transgender

subvert

And how would you do that?

 

[Jlso111187]

Wow, I cant believe they are trying to get people to go against everything their parents teach them. Instinct has saved me a few times and NO ONE could ever make me give that up.