I can see why there is a focussing on a narrow area of violence, in this case "against women"
rather than a blanket statement that any initiation of force is wrong
and at least part of that is because, the producer of the advert, reserves the right to legally initiate force (that is Max Weber - the father of sociology's fairly non controversial definition of a state; the institution that claims the legal monopoly on the initiation of force within a geographical area).
One of the first tactics which Schaupenhauer recommends in his "The art of controversy" is the widening and narrowing of deffinitions
by narrowing, a disputant can respond to a critical flaw in their argument - "Ah yes, but I'm not actually talking about that"
and by widening, other factors can be brought in to play.
In the wide sense, I'm arguing that the only place for violence is defensive - but we are never going to see that admitted by the maker of the advert or by believers in statism, as without the initiation of force, states cannot collect tax/tribute/plunder, enforce laws against victimless activities, and maintain monopolies. A state is a monopoly, without violence it simply becomes a provider of services that competes on the market for freely choosing customers.
so for the maker of the advert - aggressive violence in some context, such as male on female domestic violence is wrong, but in other contexts aggressive violence can be a good thing - like catching and robbing people who want to keep all of their income, or who want to ingest bits of certain plants.
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Back to the narrower sense of the advert itself and discussion of domestic violence
It is still the case though that 80% of reported domestic abuse relates to female victims of male aggressors. That figure has moved quite a bit over the past few years from around 95%. Even taking under reporting of violence into account the figures heavily weigh in favour of women being most likely to experience domestic abuse and their attacker is most likely to be male.
I agree, massive under reporting
I think that there are two additional factors in there; due to the (on average) disparity in size weight and strength, male on female is more likely to result in physical injury, requiring medical attention, than female on male
and, though there is still huge stigma, there is possibly slightly less stigma now for female victims of male violence than there is for male victims of female perpetrated domestic violence.
I can feel a new thread and a survey coming on here, to see what the proportions were for members parents (rather than members themselves as we have a majority of female members, hence a built in skew).
Two women per week, on average, are killed in domestic abuse incidents in the UK -
I've got some very non PC suspicions about that. I wonder what the annual per capita figures are broken down by errr, "heritage"?
Most particularly with reference to Pakistan and north west India and perhaps also to a lesser extent Bangladesh?
If I am correct in that suspicion, Is an advert filmed with a wholly white cast of actors (why is it if good things are being advertised, the producers have no problem with a diverse cast - but when bad things are being shown, then suddenly the diversity disappears?) going to reach the groups most likely to be perps and victims, and be seen as in any way relevant to them?
In Britain, we've already seen a reluctance to address organised predation on young girls due to PC fears when the perps were from minority groups, eg Rotherham. Does that extend to wider categories of abuse and to other geographical areas?
Simply put gender dynamics come into play in domestic abuse in a way that they don't in bullying. Those messages about power in relationships come early in life and need to be challenged and I think this advert goes some way to doing that.
I fully agree with that, though the Advert itself does show bullying scenes which I can strongly relate to, and which I received the same response that the little girl did - not that it was because I was female but because I wasn't man enough. I've even got some pretty bitter memories of getting beaten up at my childhood birthday parties...
but, coming back to the main point that I have been arguing, I would also point to popular beliefs that some people are
entitled to use violence on others.
How effective is attacking a specific area going to be, when aggressive violence is still endorsed in the wider sense?